Privacy Policy

1. Information We Collect

When you subscribe to our marketing communications or interact with our website, we may collect various types of information, including:

  • Contact Information: This includes your name, email address, and phone number (if provided), which is collected for the purpose of sending you marketing communications and other relevant updates via SMS, with your explicit consent.

  • Demographic Information: Such as your age, gender, or location, if voluntarily provided.

  • Transactional Information: Details related to purchases you make, products you view, or other interactions with our website.

  • Behavioral and Usage Data: Information about how you interact with our emails, website, and products. This may include:

    • Viewing History: Pages you visit, products you view, and content you engage with on our website.

    • Email Engagement: Whether you open our emails, click on links within them, and how often.

    • SMS Engagement: Information on your interaction with our SMS messages, such as delivery status and responses.

    • Abandoned Cart Information: The Listing Lab's website uses cookies and similar tracking technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is specifically used to determine when to send cart reminder messages via SMS, as part of our SMS marketing program.

    • Device Information: IP address, browser type, operating system, and other technical data about the device you use to access our services.

    • Referral Information: The website or source that referred you to our site.

  • Other Information: Any other information you choose to provide to us.

2. How We Collect Your Information

We collect information in several ways:

  • Directly from You: When you sign up for our newsletter, make a purchase, create an account, participate in surveys, or contact us. This includes when you provide your phone number to opt-in to our SMS marketing program.

  • Automatically: Through cookies, web beacons, and similar tracking technologies as you navigate our website and interact with our emails or SMS messages. This automatic collection includes data used to identify abandoned carts.

  • From Third Parties: We may receive information from third-party services, including marketing and analytics providers, consistent with their privacy policies.

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Send Marketing Communications: To send you newsletters, promotional offers, updates, and other marketing messages via email or SMS (if you’ve provided your phone number and consented to receive SMS messages). This includes using your phone number to send SMS abandoned cart reminders based on items left in your shopping cart.

  • To Personalize Your Experience: To tailor our communications, website content, and product recommendations to your interests and viewing history.

  • To Improve Our Services: To understand how our website and marketing efforts are performing, identify areas for improvement, and develop new features and offerings.

  • To Process Transactions: To fulfill orders, process payments, and manage your purchases.

  • To Provide Customer Support: To respond to your inquiries and provide assistance.

  • For Analytics and Research: To analyze trends, track user behavior, and gather demographic information for research purposes.

  • To Comply with Legal Obligations: To meet legal and regulatory requirements.

4. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • With Service Providers: We use third-party service providers, like Klaviyo, to assist us with our marketing, analytics, website hosting, and other business operations. These providers are contractually obligated to protect your information and only use it for the purposes for which we disclose it to them.

  • For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).

  • With Business Partners: We may share information with trusted business partners for joint marketing activities or other collaborative efforts, with your consent where required.

  • In Connection with Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

  • With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

  • Aggregated or Anonymized Data: We may share aggregated or anonymized data that cannot be used to identify you personally for various purposes, including analytics and marketing.

  • Exclusion of SMS Data: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties for their own marketing purposes or sold.

5. Location Tracking and Location-Based Services

The Listing Lab does not currently collect or use precise location data through location tracking or location-based services for any purpose, including marketing or analytics. If we implement any such services in the future, this privacy policy will be updated to fully describe how that data is collected and for what purpose, and we will seek your consent where required by law.

6. Your Choices and Rights

You have certain rights regarding your personal information, which may include:

  • Opt-Out of Marketing Communications: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of our emails. If you have provided your phone number, you can reply "STOP" to SMS messages to stop receiving them.

  • Access, Correction, or Deletion: Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal data. Please contact us to exercise these rights.

  • Do Not Track: Some web browsers offer a "Do Not Track" signal. We do not currently respond to "Do Not Track" signals.

  • Cookie Preferences: You can manage your cookie preferences through your browser settings.

7. Data Security

We implement reasonable security measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a new "Last Updated" date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

hello@thelistinglab.co